Shine On is a charity based in the east of Newcastle upon Tyne, dedicated to supporting individuals aged 55 and over to remain as independent as possible in their own homes.

27 was commissioned to help revitalise the organisation’s brand. We facilitated a series of brand workshops to define core values, key messages, and tone of voice. Building on the insights from these sessions, we developed a refreshed visual identity that reflects Shine On’s values and mission. We implemented this new identity across a range of materials, including a new website, social media assets, leaflets, posters, and templates.