The Sill is the UK’s National Landscape Discovery Centre at Once Brewed in the Northumberland National Park and features exhibition, learning and events spaces.

We were asked to develop branding for the Digital Landscapes exhibition, which explored the use of digital technology to help visitors experience the Northumberland National Park in a new and exciting way. In response we developed a visual style that was inspired by ASCII code and the call-to-action Decode your environment. We also created a multi-channel advertising campaign and several branded selfie areas within the exhibition that incorporated marketing hashtags to help spread the word.