Should I use motion graphics?

We all know getting across a message clearly and quickly is important. We all know that we’re competing for attention in this continually scrolling digital world.

With this in mind, motion graphics have become one of the most effective tools for businesses in today’s digital landscape, and here’s why I think they’re worth every second of investment.

First, let's be honest—attention spans are shrinking. Scrolling is practically a sport at this point, and your window to grab someone’s attention is tiny. So why motion graphics? They stop the scroll. They’re dynamic, engaging, and most importantly—memorable.

We’re not just talking about making things look good (though that’s always a bonus!). Branded motion graphics simplify complex ideas, make your message clearer, and create a lasting impression. When your brand has to compete in an increasingly crowded space, standing out visually is key.

But it’s not just about being seen. Using motion graphics across social media has a direct impact on brand perception. It tells your audience you’re polished, professional and on top of your game. And what’s more, they’re highly shareable, which means they amplify your reach without extra effort. 

With each year, the quality of digital storytelling gets sharper, faster and more innovative so in today’s world standing still is simply not an option.

See our showreel for some examples of motion graphics in action.